Retail & Brands

India’s retail sector is one of the most vibrant and fastest-growing in the world, driven by rising consumer demand, rapid urbanization, and digital commerce. With the entry of global brands, the expansion of e-commerce platforms, and the integration of omnichannel retail models, the sector is undergoing unprecedented transformation.

At the same time, businesses must navigate a complex framework of consumer protection, advertising, product labeling, franchising, and e-commerce regulations, while balancing operational efficiency and brand integrity.

Our Retail & Brands Practice supports retailers, e-commerce platforms, brand owners, and investors in structuring their operations, protecting their brands, and managing compliance across India’s highly regulated consumer landscape. 

Our Team and Approach

We advise domestic and international retailers, fashion and lifestyle brands, food and beverage companies, e-commerce marketplaces, and franchise operators. Our team integrates expertise in corporate, consumer, IP, advertising, real estate, and technology laws, enabling us to deliver comprehensive solutions tailored to retail and brand-driven businesses.

Applicable Laws & Regulatory Framework
We guide clients through India’s retail and consumer laws, including:

Product liability, consumer redressal, and e-commerce obligations.

For F&B and consumable retail compliance.

Data privacy and liability for e-commerce platforms.

For retail infrastructure investment

Standards for packaging, labeling, and weights.

IP protection for brand identity and content.

Marketing, promotions, and influencer compliance.

Governing franchise, licensing, and distribution agreements.

Regulatory & Statutory Authorities
We represent clients before:

Consumer complaints and product liability matters.

Packaging and labeling enforcement.

Compliance for e-commerce and retail platforms.

Food and beverage product compliance.

Advertising claims and disputes.

Establishment compliance and registrations.

Key Service Offerings

Structuring licensing, franchising, and distribution models.

Advisory under Legal Metrology, FSSAI, and BIS standards.

Advisory on online onboarding, returns policies, grievance redressal, and liability structuring.

Safeguarding trademarks, logos, and brand assets.

Advisory for retail outlets, malls, and brand stores.

Compliance for promotional campaigns, endorsements, and influencer agreements.

Representation in consumer forums and product liability litigation.

Retail joint ventures, cross-border collaborations, and PE/VC funding.

New Delhi

A-177 and A-380,
Defence Colony,
New Delhi - 110024


New Delhi

Chamber Number 388,
Block II, Delhi High Court,
Sher Shah Road,
New Delhi - 110503
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Bangalore
  • No. GF 3, Embassy Square,
    No. 148, Infantry Road,
    Opp Commissioner of Police Office, Bengaluru - 560001
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