India’s consumer and retail sector is among the most dynamic and fastest-growing globally, shaped by rising disposable incomes, brand-conscious consumers, urbanization, digital adoption, and omnichannel models. The entry of global brands, surge in e-commerce, growth of private labels, and complex multi-channel distribution are transforming how businesses operate and compete.
At the same time, companies face an intricate legal landscape—navigating regulations on consumer protection, advertising, product labeling, packaging, pricing, franchising, and e-commerce, in addition to obligations under FEMA, and data privacy laws. Balancing operational agility and compliance is crucial for sustained growth and maintaining brand trust.
Our Consumer Goods, Retail & Brands Practice supports retailers, FMCG brands, e-commerce platforms, fashion houses, private label manufacturers, and investors. We deliver end-to-end legal and commercial advisory—structuring operations, joint ventures, and distribution models; protecting brand assets; and ensuring regulatory compliance—enabling clients to thrive confidently in India’s competitive and highly regulated consumer landscape.
We offer compliance-driven yet commercially strategic advice, ensuring that brands remain protected while scaling across channels.
Packaging, labeling, and weight/measure compliance.
Product liability, consumer rights, and e-commerce obligations.
Standards for packaged food and beverages.
Import/export of garments, textiles, and consumer goods.
Quality and safety standards for consumer goods.
Marketing, influencer campaigns, and product claims.
IP protection for logos, brands, and designs.
Data privacy obligations for online retail platforms.
Compliance in garment factories and supply chains.
Retail establishment compliance.
Packaging and labeling enforcement.
Product liability and consumer claims.
Trade compliance for garment and consumer good exports/imports.
Certification and quality compliance.
Compliance for advertising and promotional campaigns.
Legal Metrology, BIS standards, packaging and labeling norms.
Drafting compliant campaigns, influencer agreements, and pricing frameworks.
Safeguarding trademarks, designs, and anti-counterfeiting actions.
Structuring acquisitions, franchising, and private equity/VC transactions in FMCG and apparel.
Structuring agreements for FMCG and garment production.
Advisory for brick-and-mortar, online, and marketplace integration.
Consumer complaints, advertising disputes, and supply chain conflicts.